Nike Timing introduces the Lance Race, the latest-and lightest-of the cycling-specific sports watches in Lance Armstrong's signature line, which Nike has designed over the past five years. Nike designers, working with feedback from Armstrong, created the new watch using a glass-filled nylon case instead of titanium. The result: the new Lance Race watch weighs just 75 grams, 25% lighter that the Lance 4 Titanium. In a sport like cycling, where seconds are precious and weight is the enemy, every gram counts. The Lance Race also features a high-contrast yellow LCD display, a nod to the jersey signifying the Tour's leader and yellow's use as a symbol of hope, courage and perseverance. This is the same watch that Lance wore this summer during his sixth straight Tour victory.

A second watch, also inspired by Armstrong, will be delivered to retail this fall. The Lance Race Chrono is a classic and stylish titanium-case watch, featuring a custom chronograph dial face. With cross-cut buttons, a one-piece pinless strap and an engraved and paint-filled Lance Armstrong signature on the backplate, it's the perfect watch to wear pre- or post-race.

• Lance Race watch weighs just 75 grams, includes race user-interface with time, altimeter, data, alarm and high-contrast yellow LCD display.
• Lance Race Chrono also debuts - sleek and elegant custom chronograph watch inspired by Lance Armstrong for post-race wear.

Iconic American denim fashion label Levi's^® brand launches a range of watches for the Spring/Summer 2005 season that reflects its spirit of innovation while capturing its qualities of originality, independence and youthfulness.

Inspired by the classic Red Tab^TM apparel collection, the timepieces have ingenious mechanical and unique analogue displays that tell more than just time. Each watch also stands out with a distinctively Levi's^® look by featuring prominently the brand's iconic elements like the red Tab Device, Arcuate Stitching Design and rivets, and its signature denim and red tone.

Levi's^® Spring/Summer 2005 watches come in four collections: Thread Stitch, Rivet and Icon for spunky, trendsetting young men and women who are quintessential Levi's^® Red Tab^TM consumers. Each collection comes in two styles: 'Original' for the basic design and 'Street' for a more embellished look.

A key highlight for Thread and Stitch - both unisex collections - is a bold square face with the hour marks woven from thread just like on Levi's^® jeans. The watch straps are also lined with the Levi's^® red Tab Device, Arcuate Stitching Design and copper rivets, and are fitted with metal clasps.

The Thread collection comes with straps in denim and leather in two striking colour combinations - dark blue on top and red on the underside, and vice versa. The Thread watches in 'Street' style have straps which are ergonomically asymmetrical, settling snugly on the wrist. A strand of red leather and/or yellow-orange thread are/is woven through the straps for a carefree and fun touch.

The Stitch collection has a wide denim strap with the square watch-face resting on the centre, joined with a narrower brown leather piece that's to go around the inner wrist. For the 'Street' look, the ends of the yellow-orange thread that joins the denim to the leather are left to hang freely.

The Rivet collection, designed specially for women, comprises slender watches in denim and blue/red leather straps, with round faces bordered by square metal frames, and Velcro straps. The 'Original' style has a clean face without any hour mark while the 'Street' style has the Levi Straus & Co. name printed around the edges of the watch face. The 'Street' style watches in this collection also have asymmetrical straps.

The Icon collection has a vintage look especially for its 'Street' style with patches of cream and bold graphics of the Levi's^® brand name printed on its denim strap ala camouflage-suit print. The strap is wide around the outer wrist, with a silver metal bar diagonally across the centre; and is narrow around the inner wrist. The metal bar is engraved with the Levi's^® logo, and fitted with a small rectangular time display that shows the hour, minute and second in three concentric semi-circles. To complement the look, this is the only collection that uses a silver metal buckle.